Product Director
KhODRO45
Defined company-wide product strategy and scaled business outcomes.
Also: Product Lead (2024 - 2025)
2024 - Now
Building Product Systems That Scale Business Outcomes
Experienced and results-driven Product Management professional with a robust skill set in Agile methodologies, product lifecycle management, stakeholder engagement, and data analysis. Accomplished Senior Product Manager and Product Owner with a proven track record of orchestrating successful launches, driving revenue growth, and increasing customer satisfaction.
From Feb 2011 · Over 0 years of experience
Focus
Product Vision & Strategy
OKR Design & Execution
Conversion Rate Optimization (CRO)
Product Discovery Leadership
Data-Driven Decision Making
Portfolio & Roadmap Governance
Cross-Functional Team Leadership
Stakeholder Alignment & Influence
Customer-Centric Innovation
Work Experiences
- Defined and rolled out company-wide Product OKRs, supported by standardized discovery and Jira-based reporting.
- Owned product leadership across Seller, Dealer, Operations, and New Services domains.
- Led AFFILIATE45, PAY45, Notary App, and Sanjeh App launches.
- Delivered 3x revenue growth and 50% conversion rate improvement.
- Increased Reserve-to-Request conversion by ~30% with automation and ECRM flows.
- Reduced product response and delivery time from 4 days to ~1.5 days.
- Directed strategic banking and financial integrations (IPG, money transfer, Rahkaran, Blu Integration).
- Built market data pipelines from 8,000+ dealers and 2,000 daily listings.
- Improved organic growth by fixing 200+ SEO issues.
- Oversaw platform modernization including 600+ permission rules redesign.
- Launched centralized stakeholder ticketing handling 1,000+ requests/quarter.
- Led AI automation initiatives (OCR, quality control, legal verification, logistics optimization).
- Directed end-to-end rollout of C2B SaaS products, reaching nearly 1000 transactions/month.
- Scoped features, wireframes, roadmaps, user stories, acceptance criteria, and PRDs.
- Implemented A/B testing for seller journey optimization.
- Built 10 dashboards and 50+ reports, saving 12 hours/week in reporting.
- Improved sell request form engagement by 25% and then 15%.
- Launched startup products in UAE with ~40 transactions/month in first 6 months.
- Analyzed PostgreSQL data to improve conversion in sell-request funnel.
- Improved sprint delivery by 15% and feature delivery speed by 20%.
- Improved user satisfaction by 20% through user-centered design and Figma collaboration.
- Increased NPS by 20 points via deep user behavior analysis.
- Documented user stories, acceptance criteria, and PRDs.
- Delivered revenue and conversion growth through competitive analysis and KPI-driven roadmap.
- Increased ticket sales from 6,000 to 13,000 monthly (30% redesign impact).
- Improved NPS by 15% by documenting 800+ customer requirements.
- Led backlog prioritization via ICE and MOSCOW with Scrum/Kanban in Jira.
- Led team growth by interviewing and onboarding 100+ product owners.
- Led mobile and web app development and designed service data architectures.
- Redesigned the B2C app for seamless travel bookings.
- Prioritized backlog with ICE & MoSCoW and led an 8-person agile team.
- Led discovery for a Voucher Engine and built flight MVPs.
- Used AI tools to analyze features and write PRDs and user stories.
- Developed B2B SaaS products and reduced vendor development costs by 30%.
- Improved delivery efficiency by 15% via agile implementation.
- Reduced bug resolution time to under 4 hours using Jira automation.
- Managed 40+ websites, 3 applications, and 10 specialized software apps.
- Delivered marketplace for 4,000+ sellers and 30,000+ users.
- Generated $240,000 revenue growth and +20 NPS improvement.
- Led Laravel-based central CMS strategy and product discovery artifacts (ERD/UML/PRD).
- Led Tehran Gas Company knowledge management project (4 completed phases).
- Conducted EFQM workshops for multiple organizations.
Senior Product Manager
Carsparency UAE 🇦🇪
Scaled C2B SaaS operations with strong conversion gains.
2022 - 2024
Senior Product Owner
SuperPay (Turkey 🇹🇷, Superapp, Fintech)
Improved delivery velocity, UX outcomes, and NPS.
2020 - 2022
Product Lead
Asan Pardakht (+40M users)
Drove KPI-led growth in fintech and tourism products.
Also: Senior Product Manager (2018 - 2019)
2018 - 2022
Product Owner
Samix (B2B, EPM, DMS, CRM)
Scaled B2B SaaS delivery quality and speed.
2015 - 2018
Technical Product Manager
Cotint Group (B2C, B2B)
Built and scaled a multi-product digital business unit.
2012 - 2015
Project Manager
InKnowTex Ltd. (B2B, Knowledge Management)
Started with enterprise knowledge-management systems.
2011 - 2012
Portfolios
Portfolio Brands
34 Highlights
~35 Highlights
My Skills
Product Management
Agile Methodologies
Agile Coaching, Sprint Planning, PBIs
Epics, User Stories, Acceptance Criteria
Product Strategy
Product Roadmap Governance
Product Lifecycle: Vision to Delivery
User-Centered Design
Stakeholder Communication
Leadership and Influence
System Analysis and Reporting
Business Acumen
Business Analysis
Data Analysis
Data Visualization
Google Analytics, Hotjar, Excel, Metabase
SDLC
A/B Testing & Experiment Design
Tools: Sharepoint, Project Server
Python Programming
Core: Python, OOP, Rest Framework
Web Development: Django
SQL & PostgreSQL, Redis
Version Control: Git, Github, Gitlab
Tools: Postman, Sentry, Grafana
Project Management
Time Management
Problem Solving
Scope Management
Stakeholder Management
Tools: Clickup, Jira, Trello, MS Project
Educations
M.S. | IT Project Management
University of Tehran • Mar 2011 - Mar 2014
B.S. | Computer Engineering
International University for Science and Technology • Mar 2006 - Mar 2011
Licenses & Certifications
Agile Scrum Certifications
Iran Scrum Institute • Issued Sep 2017
ITIL Expert
Arjang Institute of Higher Education • Issued Aug 2013
Tolimo License
National Organization for Educational Testing • Issued Mar 2016
UTEP License
University of Tehran • Issued Apr 2016
EFQM License
InKnowTex Ltd. • Issued Feb 2015